TROY LIGHTFIELD
EDUCATION: University of Minnesota, Morris
Bachelor: Liberal Arts for the Human Services, 1995
WORK EXPERIENCE:
Senior SEO Analyst – ARAnet – 1/2010 – Present
Search Marketing Consultant, Totem Web Solutions – 2007 – Present
Totem Web Solutions offers website design and SEO consulting services to mid-western businesses. Work closely with business owners to address their online needs, best fit solutions for their internet marketing goals and manage projects for each client individually. Consult on search engine marketing tactics and strategies to best accomplish business goals within budget and maximizing return on investment.
Senior Search Engine Marketing Consultant – Findlaw – a Thomson Reuters business, 2/2007 – 1/2010
Currently consult and advise clients on their search marketing efforts. Implement onsite optimization strategies and off-site link building campaigns. Work to guide clients through social networking and reputation management development. Have a strong understanding of keyword research tools, especially Keyword Discovery, Google Trends and Word tracker. Have a good understanding of CSS and HTML. I have a strong understanding of WebSideStory Hitbox traffic tool as well as the Google Webmaster tool.
Account Manager – Findlaw – a Thomson Reuters business, 12/2005 – 2/2007
Responsible for managing 400+ clients. Helped clients with billing questions, marketing questions, and website maintenance. Also responsible for customer retention and proactive consultations to speak to website traffic and marketing strategies.
Content Support Specialist – West, A Thomson Company. Eagan, 2002-2005
Perform production support for electronic publishing products and systems by analyzing and trouble-shooting problems, and identifying and implementing solutions. Assists in the identification and implementation of system enhancements and provides input and rollout assistance for new system and application development. Support for all Codes products from capture of the raw data until it is live.
Technical Support Representative – West, A Thomson Company. Eagan, MN 2000-2002
Customer service technician. Provide technical support for West’s on-line users in their use of West’s website. Member of a mentor team that helps with the training of new employees. Member of the Specialty Team which supports West’s software which requires a strong technical understanding and troubleshooting skills.
Dealer Service Representative – Greentree Financial, Sioux Falls, SD 1997-2000
Field representative for Greentree Commercial Lending Division. Provide customer service for dealers that Greentree provides financing for. Work one-on-one with the dealers, did stock inventory checks, stock reconciliation, contract verification and follow up for customers, and many other duties to insure the security of Greentree’s stock collateral. In charge of a five state area and 65-70 dealers in that area.
